Revolutionizing Profit - How Sustainability Becomes Your Business Superpower: ROSI by Tensie Whelan

The Pricing For The Planet Podcast

03-04-2024 • 29 mins

In this special episode, we delve into the innovative concept of Return on Sustainability Investment (ROSI) with distinguished guest, Professor Tensie Whelan. As the founder of the Center for Sustainable Business at NYU Stern, Tensie shares invaluable insights on how sustainability is not just a moral imperative but a strategic advantage that can drive better financial performance. From operational efficiencies and risk mitigation to enhancing employee engagement, this episode covers the spectrum of benefits that sustainability offers to businesses. Whether you're a large corporation or a small to medium-sized enterprise, discover how implementing ROSI can pave the way for a more sustainable and profitable future.


****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly.


****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability:https://www.pricingfortheplanet.com/weeklydigest


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