Follow The Brand Podcast with Host Grant McGaugh

Send us a textUnlock the secrets to transforming your career by harnessing the power of personal branding and leadership. In our latest episode of Follow the Brand, Grant McGaugh teams up with healthcare and STEM leader Ondreia Clarke to introduce the Lead with Impact workshop, a specially designed program aimed at empowering stuck professionals and executives. Ondreia's journey from a hospital transporter to the forefront of the NIH and Mayo Clinic underscores the critical role of mentorship and collaboration in overcoming career obstacles. Together, we bring a wealth of experience to the table, offering a comprehensive guide to enhancing leadership capabilities and directing your career path with intention.Join us for an exclusive peek into the Lead with Impact summit, where healthcare professionals and entrepreneurs refine their leadership skills through real-world case studies and interactive workshops. This isn't just about learning—participants will engage in immersive experiences, including culinary and business integrations like executive boardroom simulations and wine tasting led by a top chef. We also delve into the importance of building meaningful relationships and bridging financial knowledge gaps, equipping professionals to excel in their roles with newfound confidence and insight. Prepare to step beyond your comfort zone and elevate your professional journey with actionable strategies and expert guidance.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a textEver wondered how a Division III college basketball player could become a digital content powerhouse? Meet Dre Baldwin, whose extraordinary journey from the court to the digital realm is nothing short of inspiring. Join us as we uncover Dre's path to success, built not on a single viral moment but on relentless consistency since 2005. His transformation from basketball tutorials to a mindset coach is a masterclass in personal branding, showcasing how authenticity and dedicated content creation can pave the way for an empire of over 100 million views online.Explore the nuances of personal branding and its power to monetize influence in today's digital landscape. Through Dre's experiences, learn how a focused, engaged audience can be more valuable than sheer numbers. We'll share insights into Dre's early ventures into YouTube ad revenue and selling basketball training programs, illustrating how these early steps evolved into significant income streams. Dre's story is a testament to the importance of targeted audience engagement and the immense potential of turning digital influence into tangible success.In this deep dive, the importance of leveraging personal strengths and embracing collaboration is a recurring theme. Discover Dre's proactive approach to outreach, where strategic emails and personalized outreach videos highlight the impact of merging digital marketing with traditional methods. Whether you're building a personal brand or elevating your business presence, this episode offers strategies for maintaining a positive online footprint and crafting a legacy that stands the test of time. Get ready to master the art of personal branding and digital marketing with insights that could transform your approach to success.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a textAlex Price's journey from Pensacola to the bustling streets of Madison Avenue is nothing short of inspiring. Known for his electrifying presence as an emcee at the Tech Hub Gala in West Palm Beach, Alex sets a prime example of merging personal passion with professional purpose. As the leader of Mission Impact Strategies, he's making significant strides in addressing critical issues, such as the opioid crisis in Florida. Join us as we explore how his authentic leadership is transforming both companies and communities, proving that every brand has the potential to create real-world change.The fentanyl crisis isn't just a headline; it's a wake-up call to communities nationwide. We trace its evolution from the overprescription of drugs like Oxycontin to the emergence of fentanyl, which has devastated lives, especially among young adults. This episode emphasizes the importance of education, advocacy, and collaboration between diverse sectors—including healthcare, law enforcement, and nonprofits—to tackle this crisis head-on. Alex's commitment to community impact provides a compelling narrative on how personal branding can be a powerful tool for social change.There's also a profound exploration of personal branding and corporate philanthropy, where grief and purpose intersect to create impactful action. Reflecting on his personal journey, Alex demonstrates how channeling personal experiences into helping others can turn tragedy into a legacy. This conversation unveils the importance of emotional connections in philanthropy and social impact initiatives, which not only enhance brand identity but also enrich the employee experience. Listen in to discover innovative solutions for pressing issues like school safety and mental health, and how strategic storytelling empowers organizations to amplify their positive impact.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a textJoin us for an inspiring conversation with Dr. Tiffany Trostle-Sandoval, a trailblazer in medical oncology, as she uncovers the transformative journey of cancer care. With over 25 years dedicated to breast and gynecologic cancers, Dr. Trostle-Sandoval shares her expert insights into the evolution of precision medicine and its impact on treatments. Her latest initiative, "Winning the Cancer Journey," promises to empower patients and caregivers with the knowledge and support needed to navigate their challenging paths. Our discussion reveals the delicate balance between cutting-edge technology and the human touch that remains crucial in patient care.Venture beyond the prescriptions to explore the multifaceted world of cancer care. Dr. Trostle-Sandoval emphasizes the importance of patient and caregiver education, aiming to alleviate anxiety and enhance participation in treatment plans. Geographic disparities in access to specialized care highlight a critical challenge in oncology. Her upcoming book, "Winning the Cancer Journey," serves as a practical guide from diagnosis to survivorhood, offering invaluable advice based on her extensive experience.Discover the potential and limitations of AI in revolutionizing healthcare communication with us. Dr. Trostle-Sandoval provides an honest perspective on AI's role in enhancing efficiency while preserving the essential human elements in medical decision-making. We reflect on her passion for oncology, the emotional connections formed with patients, and strategies to prevent burnout in this demanding field. Don't miss this opportunity to connect with Dr. Trostle-Sandoval and find inspiration in her dedication to patient-centered care.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a textDr. Eric Kelly III, the godfather of Black business expos, joins us with insights that promise to reshape how we approach Black entrepreneurship. Discover the innovative Black Business Network, a game-changing 24-hour platform that's setting the stage for Black business leaders globally. Dr. Kelly shares wisdom from his latest book, "Who, What, When, Where, Why, and How: Transform Your Life Through Change," focusing on the power of introspection and strategic thinking in navigating today's evolving business landscape. Embark on a journey to master the growth mindset, a concept that has fueled my own story of success. Drawing inspiration from my great-grandfather's encouragement, I learned the vital role of vision and purpose in turning passion into achievement. The five principles that have driven my life—thinking, listening in sales, research, relentless energy, and attitude—are more than just words; they form a blueprint for success that anyone can apply. Transform your personal and business operating systems into powerful engines for success by exploring multiple income streams and aligning passion with income. From unlocking the millionaire mindset to the excitement of the Black Business Olympics, this episode is a treasure trove of strategies and opportunities. Don't miss out on learning how you can position your business on a global stage, turning ideas into movements with lasting impact.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a textUnlock the secrets of healthcare's digital transformation with Tom Leary, the driving force behind HIMSS' government relations. Together, we explore the sweeping changes brought by healthcare information technology, from the dusty paper records of yesteryear to today’s cutting-edge AI and telehealth innovations. You'll discover how these advancements have not only redefined the patient-provider relationship but also improved the accessibility and affordability of care, as well as how ongoing advocacy efforts continue to mold the future of healthcare.Our conversation sheds light on the journey of healthcare technology legislation in the U.S., celebrating the triumphs like the Meaningful Use Program, which boosted the adoption of electronic health records. The episode underscores the significance of cybersecurity initiatives through the Critical Infrastructure Security Act, and the paramount importance of sustaining telehealth provisions post-pandemic. We dive into the critical advocacy required to maintain these gains, ensuring that digital health solutions remain a staple in patient care.Join us as we navigate the intricate realm of healthcare technology policy and the role of artificial intelligence. Insights from the HIMSS AI forum in Boston reveal the balancing act between technological innovation and regulatory frameworks. We tackle the persistent challenges of healthcare’s administrative processes, emphasizing the need for streamlined systems that can alleviate the burden of repetitive tasks and enhance the overall patient experience. With Tom's expertise, we chart a course towards a more efficient, accessible, and patient-focused healthcare future.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a textUnlock the future of oncology and healthcare innovation with our special guest, Dr. Libia Scheller. An immuno-oncologist turned futurist and venture capitalist, Dr. Scheller brings a wealth of knowledge and experience to our discussion. Together, we explore the groundbreaking advancements in cancer care driven by technologies like artificial intelligence, quantum computing, and advanced diagnostics. From the evolution of cancer treatment over the past five decades to the emergence of precision medicine, Dr. Scheller offers eye-opening insights into the potential these technologies hold for transforming patient outcomes.Imagine a world where AI not only accelerates drug discovery but also revolutionizes how we experience healthcare through enhanced remote monitoring and telemedicine. Our conversation highlights the critical advancements in early cancer detection, with promising innovations like blood tests for stage one ovarian cancer that could drastically improve survival rates. We delve into the ethical considerations and the importance of responsible AI use to ensure these benefits reach everyone, while also examining the convergence of AI with big data, robotics, and the Internet of Things to reshape the patient experience globally.As we journey into the realm of quantum artificial intelligence, we consider its disruptive potential across industries, particularly in healthcare. Dr. Scheller shares her insights on how quantum AI could refine personalized medicine, reducing the traditional trial-and-error approach and ushering in a new era of treatment precision. Her unique perspective as a venture capitalist fuels our discussion on the future of AI-driven healthcare innovations and the importance of cross-sector collaboration. Join us as we unravel a visionary narrative of the future, emphasizing the role of continuous learning and innovation in navigating the ethical challenges of this technological revolution.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a textUnlock the transformative potential of healthcare technology and policy with me, Grant McGaugh, on the Follow the Brand Podcast. Join our enlightening discussion with State Senator Ana Marie Rodriguez and Lisa Rawlins, Senior Vice President of the Gardner Group, as we explore the intersection of tech, advocacy, and healthcare in South Florida. Senator Rodriguez shares her compelling journey from local governance to the state senate, offering a unique perspective on healthcare policy and legislative advocacy. Lisa takes the lead in an insightful interview, drawing out the senator's vast knowledge in health IT and emphasizing the role of technology and collaboration in shaping Miami-Dade County and beyond.Discover the power of advocacy in bringing about legislative change, especially for individuals with special needs and the pursuit of healthcare interoperability. We highlight a groundbreaking initiative in Florida that helps law enforcement identify special needs conditions via vehicle registration and discuss the efforts by the South Florida HIMSS group in enhancing data sharing across state agencies. These initiatives aim to streamline access to benefits like Medicaid, WIC, and SNAP, illustrating the slow but impactful journey of transforming governmental systems. From the Florida Health Information Exchange's long road to acceptance, we demonstrate how policy, technology, and advocacy are crucial in advancing healthcare for Florida's residents.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a textEver wondered why Hospital Acquired Infections (HAIs) remain a leading cause of death in the United States? Join us as we uncover the secrets to effective infection prevention and control with Joy McMillon, an expert boasting over three decades of experience. Joy sheds light on how her company, JAD Infection Prevention Control, turns the tide against HAIs through innovative strategies, proactive monitoring, and collaboration with healthcare facilities. We promise you'll leave with actionable insights on the importance of treating every day like survey day to prevent infections and improve patient outcomes.But that's not all—Joy shares her remarkable journey from Director of Nurses to the founder of a consulting powerhouse. Learn about the critical elements of staff training, the role of mentorship, and the significance of real-time monitoring and data-driven reporting in maintaining high standards in healthcare settings. As Joy prepares to take the helm as president of the Miami-Dade chapter of the Association for Professionals in Infection Control (APIC), discover why ongoing education and leadership support are key to battling HAIs. Her story is not just inspirational; it's a blueprint for transforming infection control in healthcare. Don't miss out on this enlightening conversation!Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a textImagine being able to bring comfort and dignity to end-of-life care through the power of technology. In this episode of the Follow the Brand Podcast, we sit down with Patrick Hale, the Chief Information Officer of VITAS Healthcare, to uncover the groundbreaking innovations transforming hospice care. From mobile apps to virtual reality, learn how Patrick and his team are leveraging tech to offer patients immersive experiences that alleviate pain and provide moments of peace.We also journey through the inspiring transformation led by a former CTO for the state of Michigan, now at Sparrow Hospital. His leadership has propelled the hospital to global recognition for technological innovation. Discover the rigorous alignment processes and teamwork that earned them awards like CIO of the Year, and hear touching stories about how VR therapy is reducing pain and opioid dependency for patients at VITAS.Lastly, we explore the rapidly evolving roles of CIOs and the unprecedented opportunities AI offers to today's innovators. Reflecting on the profound changes brought by COVID-19, this episode emphasizes the importance of continuous learning, mentorship, and embracing advanced technology. Prepare for an inspiring conversation that celebrates the compassionate application of tech innovations, while also gearing up for future advancements in healthcare. Don't miss this insightful episode that combines technology, compassion, and visionary leadership to redefine patient care.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a textWhat if there was a way to reduce hospital stays for cancer patients by up to 30%? Discover the transformative power of Dr. Barbara McAneny's groundbreaking initiative, Come Home, designed to keep cancer patients at home while enhancing their quality of life. Join us as Dr. McAneny, a former president of the American Medical Association and pioneering oncologist, shares her journey into oncology, driven by the strength and resilience of her patients. Her compassionate approach and innovative models are setting new standards in cancer care.Explore the vital topic of healthcare accessibility as Dr. McAneny discusses her commitment to serving rural and underserved communities, particularly in New Mexico. She advocates for a healthcare system overhaul that prioritizes prevention and holistic care. Drawing from her experiences with the Come Home community oncology medical home model, Dr. McAneny sheds light on how proactive patient management can significantly improve patient outcomes and reduce hospitalizations. She also previews her upcoming speaking engagement at the Women's Health Oncology event, where she will champion the need for systemic changes in health policy.In our final discussion, we delve into the future of oncology, emphasizing the role of digital tools and the critical importance of human empathy in medical practice. Learn about the OnCare Alliance, a network of independent oncology practices committed to collaborative care and supporting both doctors and patients. Dr. McAneny also touches on the emotional challenges faced by physicians, the significance of mental health therapies for cancer patients, and effective communication strategies. This episode is a heartfelt conversation that challenges conventional cancer care models, advocating for a more compassionate, patient-centered approach.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a textEver wondered how technology can enhance healthcare without losing the essential human touch? Join us as we sit down with Dr. Geeta Nayyar, affectionately known as Dr. G, to explore this question. From her transformation from a practicing physician to a leading tech innovator working with giants like Salesforce and AT&T, Dr. G's journey is inspiring. We dive deep into the challenges and opportunities at the intersection of healthcare and technology, with a particular focus on her best-selling book, "Dead Wrong: Diagnosing and Treating Healthcare's Misinformation Illness." Dr. G passionately argues for a healthcare system where artificial intelligence serves humanity first and foremost, not just corporate profits. This episode celebrates women leaders in healthcare and technology and provides valuable advice for aspiring female leaders. Dr. G shares practical insights on navigating the post-pandemic healthcare landscape, where technology like AI and EHR systems can complicate or enhance the doctor-patient relationship. We discuss the inefficiencies in current systems and how generative AI might offer solutions, stressing the importance of removing friction points to improve overall care. This conversation is a must-listen for anyone interested in the future of healthcare, where innovation and empathy are not mutually exclusive but deeply interconnected.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a textWhat if we could use technology to revolutionize the fight against bullying in schools? Join us on the Follow the Brand Podcast as we feature Harvette Sears-Smith, Chief of the North Miami Beach Police Department, and her insights into the groundbreaking Help4You app. This innovative tool offers real-time support for kids, enabling them to communicate their struggles and instantly connect with experts confidentially. Chief Sears-Smith shares her wealth of experience in law enforcement, emphasizing how such technological advancements can foster a safer environment for our youth. We'll also explore the pivotal role of law enforcement in tackling both traditional and cyberbullying, focusing on the importance of positive police-community relationships. Discover how community policing, educational tools, and collaborative efforts between schools and local advocacy groups are crucial in creating a supportive network for children. You'll hear about the benefits of programs like police camps, which help bridge the gap between officers and the community, and the challenges they face in changing negative perceptions. This episode is essential listening for parents, educators, and anyone passionate about the well-being of the next generation. The Meek Foundation, a leading organization committed to revitalizing communities and fostering social impact, has partnered with Miami-Dade County to fund the development of the Help4You app—a groundbreaking tool designed to combat bullying and provide a safe, supportive environment for children. By investing in this innovative project, the Meek Foundation and Miami-Dade County are demonstrating their dedication to empowering youth, reducing violence, and strengthening community bonds through cutting-edge technology and collaborative efforts. This initiative reflects their shared vision of creating a safer, more inclusive future for all children in the region and beyond. Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a textWhat if the future of women's health in oncology could be radically transformed by leveraging cutting-edge technology and innovative medical education? Join me, Grant McGaugh, as I sit down with the visionary Dr. Priya Korrapati, CEO of eMedEvents & eMedEd, who is revolutionizing the landscape with her groundbreaking Her Health Oncology Congress.During our conversation, Dr. Korrapti delves into her motivation for creating this specialized event, sharing insights from her recent experience at the ASCO conference in Chicago. Discover how her background in artificial intelligence from MIT uniquely positions her to drive meaningful change in healthcare. Together, we explore the significant gaps in women's health within oncology and the ambitious goals set for the Her Health Oncology Congress 2024 in Orlando. Don't miss this inspiring episode that highlights the future of healthcare and the vital steps needed to improve outcomes for women worldwide.Click Here to find out more:  https://www.emedevents.com/herhealth-oncology-congress-2024Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a textEver wondered how AI is sculpting the future of e-commerce? Discover the transformative strategies that can propel your brand from $1 million to $10 million and beyond in our latest episode of Follow the Brand. Join us as we sit down with Michael Begg, the ingenious CEO and co-founder of AMZ Advisor, to unearth the secrets of leveraging AI to outsmart the competition. Get an insider's look at how Amazon’s innovative logistics are rewriting the playbook for online business, including repurposing old malls into cutting-edge fulfillment centers.Learn how AMZ Advisor is the game-changer brand that needs to regain lost market share on Amazon. This episode unpacks the critical digital strategy gaps brands often overlook, from improper advertising to poor catalog management, and how AMZ's expert interventions have led to astonishing growth. Discover why brands generating $5 million or more on Amazon benefit immensely from partnering with agencies like AMZ instead of relying on in-house teams. We'll also walk you through a remarkable case study of a brand selling educational products that skyrocketed to $400,000 a month thanks to AMZ’s expertise.Finally, get ahead of the curve with a deep dive into current trends and the role of AI in e-commerce. Understand how AI is revolutionizing search algorithms on Amazon, shifting the paradigm from traditional searches to AI-driven queries and reshaping marketing strategies. We discuss the importance of building a consistent brand and driving external traffic to maximize your Amazon visibility and sales. Whether you’re an entrepreneur aiming to scale or fascinated by the future of digital commerce, this episode offers invaluable insights to help you thrive in the ever-evolving e-commerce landscape.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a textUnlock the secrets of successful rebranding with branding maestro Jim Heininger! In our latest episode, we dive into the transformative power of rebranding, exploring when it becomes crucial and how it can redefine both external perceptions and internal identities. Jim’s extensive experience with iconic brands such as McDonald's, Anheuser-Busch, and Motorola offers invaluable lessons and actionable strategies to elevate any brand to new heights. Through his insightful anecdotes and expert advice, you'll learn the distinctions between personal and business branding and understand the intricacies involved in a successful rebranding effort.What makes a brand more than just a name or logo? Jim helps us uncover the essence of branding and the strategic differences in approaches that can lead to a game-changing rebrand. Discover why sometimes a rebrand is necessary to support an organization's growth and how to balance a founder's personal brand with the corporate brand, using compelling examples like Lee Iacocca for Chrysler and Elon Musk for Tesla. Jim shares wisdom on how to ensure a founder's brand supports but doesn't overshadow the corporate identity, paving the way for sustainable success.Rebranding isn't without its challenges. We dissect several case studies, from the Nebraska Cornhuskers' branding struggles to the Washington Football Team’s transition to the Commanders. Jim emphasizes the importance of authenticity, consistency, and the alignment of company culture with the new brand. Our discussion also highlights how brands like Southwest Airlines and Patagonia have successfully rebranded by staying true to their core promises and enhancing customer experiences. This episode is a treasure trove of insights and strategies that can help you navigate your own rebranding journey with confidence and clarity.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a textEver wondered why some brands bounce back from crises while others crumble? Join us as we unravel the psychology behind consumer behavior and brand loyalty with the esteemed Dr. Shelly Jain and Dr. Shalini Jain. Our enlightening discussion includes gripping real-life stories and research, shedding light on the importance of effective crisis management. We revisit Tylenol's remarkable handling of a severe crisis in the 1980s, showcasing how transparency and prioritizing customer safety can make or break a brand's reputation.I'd like you to please discover how Starbucks turned a potentially devastating incident in 2019 into a beacon of corporate integrity. The company's swift and sincere actions, including a heartfelt apology and extensive diversity training, led by CEO Kevin Johnson, transformed the brand's image and set a new standard for crisis management. You can learn about the eight guiding principles for handling brand transgressions with integrity, emphasizing the critical roles of transparency, accountability, and placing principles above profit.Finally, we navigate the intersection of business ethics and social responsibility, using Nike's journey as a pivotal case study. Dr. Shelly and Dr. Shalini Jain highlight the evolving landscape of ethics education in business schools, stressing the need to integrate ethical considerations across all business disciplines. Future leaders must be equipped to balance profit with social impact, ensuring that ethical practices lead to sustainable success. This thought-provoking conversation is a must-listen for anyone interested in the transformative power of ethics in business.For those interested in buying a copy, here is the link to the publisher's website:https://www.degruyter.com/document/doi/10.1515/9781501517334/htmlAlso, the 50% off discount code (on the publisher's website above) is DGBSS24.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a textReady to transform your leadership potential? Gain exclusive insights from J Bryan Bennett, the CEO and Chief Leadership Innovation Officer of the Elite Leadership Academy, who reveals a data-driven approach to mastering leadership skills. Discover why continuous practice is essential for leaders, just as it is for elite athletes, and learn how healthcare analytics can be the unexpected key to identifying and filling leadership gaps across various industries.For those looking to climb the career ladder or venture into entrepreneurship, Brian shares foundational steps for developing leadership prowess. From university courses to personalized coaching, he explains why tailored programs outperform generic training. Plus, understand how your personal brand as a results-oriented leader can significantly impact your career trajectory and business growth, making your leadership journey not just about skills, but also about reputation and influence.Explore the evolution of leadership with Brian as we discuss the importance of robust digital presence, the role of research and AI in leadership training, and the need for continuous learning. Hear success stories of leaders who have transformed their capabilities and extended their influence beyond immediate circles. Whether you're a seasoned leader or an aspiring one, this episode offers a comprehensive roadmap to becoming a recognized leader and 'fixer' in any professional realm. Tune in for an enlightening conversation that promises to elevate your leadership game.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a textDiscover the incredible journey of Ed Marx, a trailblazer in healthcare IT, as he transforms adversity into innovation. From his pivotal roles at Cleveland Clinic and Texas Health Resources to his triumphant battle against cancer, Ed's story is nothing short of inspirational. Tune in to hear how his personal experience with the disease ignited a passion for telehealth solutions, AI-driven diagnostics, and an empathetic approach to technology in healthcare.Uncover the secrets behind successful vendor relationships as Ed shares the importance of personalization and genuine connections. With a career spanning various sectors, Ed offers unique insights into how understanding a client's specific needs and mission can revolutionize digital healthcare. Learn his practical tips on building stronger collaborations and why knowing something personal about your clients can make all the difference.Finally, explore the challenges of leadership in healthcare and the powerful role of well-being activities like triathlons in maintaining balance. Ed reveals how Ironman competitions provide time for reflection and stress relief, and why modern health-monitoring technologies are essential tools for healthcare leaders. We also highlight the transformative influence of HIMSS on Ed's career and offer strategies for vendors to connect meaningfully with the C-suite. Join us for an enriching conversation brimming with valuable lessons and forward-thinking perspectives from one of the industry's most respected figures.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a textEver wondered how artificial intelligence could transform cancer diagnosis? Join us on the Follow the Brand Podcast, where we sit down with Dr. Akash Parvatikar, an AI scientist at Histowid. Dr. Parvatikar shares his unique journey from electrical engineering to pioneering explainable AI for early breast cancer detection. We promise you'll gain a deep understanding of how AI can classify medical images and why making these processes transparent is crucial for improving diagnostic accuracy and reducing misdiagnosis rates. This episode is a treasure trove of insights into the future of healthcare and the revolutionary role of advanced technology. In a series of enlightening discussions, Dr. Parvatikar breaks down the integration of AI and digital pathology in personalized medicine. Discover how deep learning and graph-based approaches are identifying subtle clues in medical images, bridging the gap between misdiagnosis and correct diagnosis. We also simplify these complex AI concepts for a young audience, likening AI learning to everyday experiences like recognizing kitchens from photos. Listen in to learn how digitizing tissue biopsy slides is revolutionizing pathological diagnoses, enhancing both the quality and reliability of cancer detection. This episode is a must-listen for tech enthusiasts and healthcare professionals alike, looking to understand the transformative power of AI in medicine.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!