This episode of Life in Programmatic DOOH sees the hosts of the JCDecaux Programmatic DOOH Live Awards Dom Kozak, Head of Programmatic at JCDecaux UK and Justin Pearse, Editor, New Digital Age reunite to discuss the highlights of the awards and what's in store for 2025! The dynamic pair relive some of the most memorable presentations focussing on themes including the intersection of technology and creativity, how to master data application in pDOOH, and why doing things differently isn't always easy! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Life in Programmatic DOOH, Dallas Wiles, Co-CEO at JCDecaux UK joins host Dom Kozak, Head of Programmatic, JCDecaux UK to discuss the impact the introduction of programmatic capabilities has had on JCDecaux UK's business over the past five years. During this exclusive interview, Dallas shares insights from early conversations about programmatic DOOH with brands and agencies, how opinions have changed over the years, and how best to secure buy-in for pDOOH from senior leaders. Hosted on Acast. See acast.com/privacy for more information.

In the first episode of season three of the Life in Programmatic DOOH, JCDecaux UK’s Head of Programmatic Dom Kozak is once again joined by Carrie Condino, B2B Research Director at MTM to discuss the findings of our latest research into how marketers in the UK are using programmatic DOOH (pDOOH). Titled A Tale of Evolution, the research charts the changes in the ways in which brands and agencies in the UK have activated pDOOH and the requirements for further growth. Hosted on Acast. See acast.com/privacy for more information.

In the season 2 finale, JCDecaux's UK Programmatic Team share their favourite ads of 2023. Hosted on Acast. See acast.com/privacy for more information.

Location-based targeting has always been big in out of home advertising but somewhat overlooked in other digital channels – until now. In this episode of Life in Programmatic DOOH, Matt Hamill, UK Sales Director, TapTap Digital delves into the location-based strategy behind several of the predictive advertising platform’s recent cross-channel campaigns. Hosted by Philippa Evans, Associate Director – Programmatic at JCDecaux UK, this episode is packed with advice for marketers looking to more effectively reach and engage audiences by harnessing the power of multiple data sources unified by a single point of truth – location.   Hosted on Acast. See acast.com/privacy for more information.

The demise of the third-party cookie and challenges with identifiers present marketers with an opportunity to re-think how they approach targeting consumers with a greater focus on location and context rather than being laser-focused on user-level data. In this episode of Life in pDOOOH, Kelly Merritt, Director: Omnichannel Product Growth Team at EssenceMediacom, talks to Dom Kozak, Head of Programmatic, JCDecaux UK, about the role of location in the planning and buying of cross-channel media.   Hosted on Acast. See acast.com/privacy for more information.

With an abundance of programmatic channels and access points available, today’s marketers need to consider more factors than ever before when deciding on the optimal media mix for campaigns. Add to that the need to understand the nuances of each channel and different measurement methodologies and it’s easy to see why adding new channels can be challenging. In this episode of Life in Programmatic DOOH, Ed Mullins, Director, Inventory and Partnerships at StackAdapt, an omnichannel demand-side platform (DSP) joins JCDecaux UK’s Head of Programmatic, Dom Kozak to discuss how marketers can best approach adding programmatic DOOH (pDOOH) to their multi-channel media mix.   Hosted on Acast. See acast.com/privacy for more information.

In this special episode of Life in Programmatic DOOH, JCDecaux UK’s Dom Kozak, Head of Programmatic, and Michelle Ashurst, Head of Sales – Agency reflect on the biggest conversations had at DMECXO 2023. We also hear from Jerry Putters, Account Manager Digital, JCDecaux Netherlands, Andy Beames, Director Client Partnerships, Data, Samba TV, Mike Racic, President, Prebid, and Daniel McNamara, Head of Digital Operations, Publicis Imagine about the challenges facing marketers today and how media owners can help agencies and brands.   Hosted on Acast. See acast.com/privacy for more information.

One of the questions we get asked most often is how brands and agencies can prove that programmatic digital out of home drives incremental revenue.  In episode 7 of the Life in Programmatic Digital out of Home podcast, Tom Elder, Strategy and Planning Partner at Open Partners reveals to Philippa Evans, Associate Director, Programmatic at JCDecaux UK just how to crack this measurement conundrum.   Hosted on Acast. See acast.com/privacy for more information.

As programmatic digital out of home (pDOOH) grows in popularity among digital marketers so does the quest for accurate measurement of incremental gains in the performance of other channels as well as footfall. In episode seven of the Life in prDOOH podcast, expert in this space, Hannah Scott, Vice President of Client Services, Scoota, shares examples of the performance uplift they’ve seen. Host Philippa Evans, Associate Director – Programmatic at JCDecaux, and Hannah also delve into how to leverage programmatic capabilities to really make your creative pop!    Hosted on Acast. See acast.com/privacy for more information.

The demise of the third-party cookie and challenges with identifiers present marketers with an opportunity to re-think how they approach targeting consumers with a greater focus on location and context rather than being laser-focused on user-level data.  In episode 6 of the Life in Programmatic Digital out of Home, Dom Kozak, Head of Programmatic at JCDecaux UK, is joined by Dan Larden, Chief Strategy Officer at TPA Digital, a true pioneer in the programmatic digital out of home (prDOOH) space and champion of the concept of ‘fixed point programmatic’. Hosted on Acast. See acast.com/privacy for more information.

Advances in programmatic technology and data capabilities have enabled marketers to better reach audiences as they move between online and offline environments. Specifically, in out-of-home advertising, the addition of programmatic provides additional flexibility, optimisation opportunities, and omnichannel measurement. In this episode of Life in Programmatic DOOH Hrshida Vekariya, Account Director - Addressable Strategy at Matterkind explains how marketers can embrace collaboration, technology, and data to deliver better omnichannel consumer experiences and results.  Hosted on Acast. See acast.com/privacy for more information.

Data can transform targeting and creative strategy in programmatic DOOH (prDOOH) and holds the key to unlocking omnichannel insights that can power improvements in cross-channel efficiency. However, data remains under-used in this high-growth channel. In this podcast, Shanil Chande, Commercial Director UK, at Hawk shares his experiences using data to inform and optimise omnichannel campaigns.   Hosted on Acast. See acast.com/privacy for more information.

The introduction of programmatic buying capabilities has resulted in more collaborative approaches between OOH specialists and those responsible for buying online advertising. In this episode of Life in Programmatic DOOH, Dom Kozak, Head of Programmatic at JCDecaux UK in conversation with Alys Donnelly, Head of Programmatic, Kinetic about what it’s like to collaborate with digital teams.  Hosted on Acast. See acast.com/privacy for more information.

Phil Duffield, VP, UK, The Trade Desk speaks to Dom Kozak, Head of Programmatic, JCDecaux UK about the power of data integration in prDOOH and how to best leverage data as part of an omnichannel strategy.   Hosted on Acast. See acast.com/privacy for more information.

In February 2023, JCDecaux UK, in partnership with MTM, revealed findings from a survey of 200 programmatic digital out-of-home marketers. The research titled “Programmatic DOOH: The Time is Now” highlighted the benefits, challenges, and real-life applications of prDOOH. Dom Kozak, Head of Programmatic at JCDecaux UK spoke to Carrie Condino, Associate Director, MTM, about the findings and the key take aways for marketers. Download the research here: https://www.jcdecaux.co.uk/why-out-home/programmatic Hosted on Acast. See acast.com/privacy for more information.