TikTok’s sonic logo is one of the fastest growing sonic logos in history. Today, that little sound is being heard millions of times a day on apps like Instagram, Reddit and Youtube… but creating it wasn’t easy. To make it, the creative team went through thousands of iterations, executed a covert marketing strategy, and fought through a final debate about a single note. Featuring Roscoe Williamson and Aifric Lennon from MassiveMusic. Apply for the Associate Sound Designer/Mixer position at Defacto Sound at jobs.defactosound.com. Sign up for Twenty Thousand Hertz+ to get our entire catalog ad-free. If you know what this week's mystery sound is, tell us at mystery.20k.org. Follow Dallas on Instagram, TikTok and LinkedIn. Watch our video shorts on YouTube, and join the discussion on Reddit and Facebook. Sign up for a one-dollar-per-month trial at shopify.com/20k. Claim your $75 sponsored job credit at indeed.com/hertz. Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/tiktoksboombling Learn more about your ad choices. Visit megaphone.fm/adchoices