In this episode, we went to Chicago to meet a legend: Tim Frick 🧙. The author of “Designing for Sustainability” and a relentless advocate of the B Corp movement told us about being a trailblazer in Digital Sustainability 🌱 for more than a decade. He also took the challenge to answer 10 questions on Sustainable Design in 20 minutes + an 11th “low-ball” one ☑️ . Eventually, we discussed how his company created an “impact business model” because “sustainable design can be a really broad topic” covering all the way to business model through Corporate Digital Responsibility principles and the B Corp labellisation 🏷️