Our regular Green IO host Gaël Duez meets Harriet Kingaby and Mathieu Jahnich to get the low-down on greenwashing, and, more importantly, how to avoid it.
Mathieu Jahnich is a consultant and researcher, and also a lecturer at Sciences Po, Paris, where he teaches responsible communication & marketing on several Masters programs. Harriet Kingaby is a strategic communications expert who focuses on responsible marketing and communications at the intersection of advertising, human rights and climate change.
Together they cover multiple questions: How do you define greenwashing? How can companies effectively talk about their CSR actions and their move towards sustainability without falling into the trap of greenwashing? ...
With concrete examples of best practice, and real-life case scenarios, Harriet and Mathieu also touch on the legal landscape, and the current and forthcoming changes that all businesses must be aware of.
Don’t want to fall into the greenwashing trap? Listen in to find out more.
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