0.9g of CO2e. It’s pretty ridiculous when you think about it. According, the French SRI association this is the carbon footprint for a 10K prints digital campaign with a 200k image. So not a big deal? Not that simple because we’re talking about volumes in trillions per day here. So maybe it’s a good idea to dive a little deeper on the environmental impact of digital marketing after all. Hence we brought 2 experts in AdTech with a soft spot for Sustainability: Diarmuid Gill is Criteo’s CTO since 2019 and has been in Digital Advertising for more than 15 years. Audrey Danthony has also a long career in AdTech, she started her first company, Oxeva, during the dot-com boom when she was still a student at engineering school. And 2 years ago she pivoted and founded with 2 partners Impact+ with the aim of reducing Greenhouse Gas emissions in digital advertising. ❤️ Subscribe, follow, like, ... stay connected the way you want to never miss an episode! 📧 Once a month, we deliver carefully curated news on digital sustainability packed with exclusive Green IO contents in your mailbox, subscribe to the Green IO newsletter here.