Join us in an engaging and insightful podcast episode featuring Maciej Kraus, Partner at Movens Growth Equity and a recognized pricing guru, who also serves as a guest speaker at Stanford University. In this episode, Maciej unravels the complexities of sustainable pricing, illustrating how it's not just about increasing costs but about connecting consumers with the impact of their purchases. From discussing his own journey in the pricing field to exploring real-world challenges like a salad bar's struggle with sustainable packaging, Maciej offers a wealth of knowledge and experience. He delves into the nuances of customer behavior, the interplay between perceived benefits and costs in sustainable products, and how sustainability is reshaping traditional pricing models. Maciej also provides practical advice for businesses venturing into sustainable practices, emphasizing the importance of starting small and learning through experience. This episode is a must-listen for anyone interested in the intersection of sustainability, finance, and pricing strategy, offering valuable insights for both seasoned professionals and newcomers to the field.

****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly.

****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability:https://www.pricingfortheplanet.com/weeklydigest

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