Join us in a compelling conversation with Stephan Liozu, Ph.D., co-founder of PricingForThePlanet, on this episode where we explore the synergy between sustainability and economic growth. Stephan imparts his expertise on avoiding the pitfalls of digital transformation, harnessing existing assets for sustainable development, and the crucial role of ROI in sustainability efforts. He shares great insights on customer-centric approaches, the power of supplier relationships, and innovative business models that can lead to a sustainable and financially robust future. Delving into the '8 Steps of Pricing Sustainability,' Stephan provides actionable strategies for businesses to integrate sustainability into their core operations. This episode is an essential listen for businesses aiming to navigate the complexities of sustainability with a profitable lens.

****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly.

****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability:https://www.pricingfortheplanet.com/weeklydigest

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