In this episode we explore how CFOs are pivotal in integrating sustainability with corporate finance. Featuring insights from Willem Schramade, a professor of finance at Nyenrode Business University and sustainability expert, this episode unravels how financial strategies can embrace and enhance corporate sustainability efforts. Willem discusses the evolution from traditional finance roles to champions of eco-finance, highlighting the importance of viewing sustainability as a strategic business advantage. Learn about the practical applications of shadow pricing, the intricacies of sustainable investment decision-making, and the future of corporate finance influenced by environmental and social governance (ESG) factors. This episode offers invaluable perspectives for anyone interested in the convergence of finance and sustainability.

Follow Willem on LinkedIn: https://www.linkedin.com/in/willemschramade/ ****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly.

****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability:https://www.pricingfortheplanet.com/weeklydigest

Hosted on Acast. See acast.com/privacy for more information.