This episode tackles the hidden environmental cost of our digital addiction, highlighting how digital technology's greenhouse gas emissions could double by 2025. We introduce GreenOps, a strategy to minimize the carbon footprint of cloud computing. Featuring Alexandre Martzloff from Elevate, we discuss how both cloud providers and users can contribute to this initiative. The episode also touches on how IT professionals can make a difference by choosing sustainable cloud options and implementing GreenOps, as well as the benefits of combining cost-saving measures with eco-friendly practices through FinOps and GreenOps. It's a practical look at reducing the digital world's impact on the environment.

****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly.

****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability:https://www.pricingfortheplanet.com/weeklydigest

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